Joanne believes that people around the world are more similar than they are different, that we are bound by the common experience of being human. Reading about other people’s life experiences allows us to live vicariously through them, teaches us life lessons and inspires us. And the ripple effects are far-reaching. Joanne runs two businesses – her own public relations consultancy and her image coaching business. She believes that with the right mindset, every person has the ability to achieve their greatest potential.